Choosing a lipstick usually starts with the colour. You see a shade you love, imagine how it will look with your favourite outfit, and add it to your makeup bag.
But colour is only one part of what makes a lipstick worth reaching for again. The formula, texture, ingredients, and how it feels throughout the day can be just as important.
Colour Is Only the Beginning
The right shade can instantly change your look, whether you're going for something subtle during the day or a more defined evening look.
But a beautiful colour doesn't mean much if the formula feels uncomfortable. A lipstick that feels drying, heavy, or difficult to apply may look good initially but quickly become something you stop reaching for.
That's why it's worth looking beyond the shade and paying attention to what goes into the formula.
Look at the Ingredients
Skin Story lipsticks are made with ingredients including Castor Oil, Jojoba Oil, Olive Oil, Vitamin E, and Bakuchiol.
Castor Oil, Jojoba Oil, and Olive Oil are known for their moisturising and conditioning properties, while Vitamin E provides antioxidant benefits. Bakuchiol is a plant-derived ingredient commonly used in skincare for its anti-ageing properties.
Combined with a creamy, highly pigmented formula, these ingredients make the lipstick about more than just adding colour.
Comfort Matters Too
Think about the lipsticks you actually reach for most often. They're probably not just the shades you like—they're the ones that feel good, apply easily, and work with your routine.
A creamy texture can make application smoother and help colour glide across the lips. This can make a difference whether you're applying lipstick before work, touching up between plans, or getting ready for an evening out.
Skin Story lipsticks are designed to combine rich pigmentation with a creamy, comfortable formula.
Look Beyond What's in the Formula
When choosing beauty products, it's also worth considering what the formula is made without.
Skin Story lipsticks are vegan, cruelty-free, GMO-free, RMI Mica, and fragrance-free. They are also formulated without talc, parabens, mineral oil, silicone oils, and plastic beads.
This allows you to make a more informed choice instead of choosing a lipstick based only on how the shade looks in the tube.
The Best Shade Is One You'll Actually Wear
Ingredients shouldn't mean ignoring colour. The right lipstick still needs to be a shade you love and feel confident wearing.
Skin Story offers shades including Merlot, Mulberry, Sienna, Terracotta, and Scarlet, giving you options for softer everyday looks as well as more defined ones.
The next time you choose a lipstick, look at the shade—but also consider the formula, ingredients, and how you want it to feel when you wear it.
Over to You
A lipstick should be more than a colour you like in the tube. The right formula can make the difference between a product you try once and one you keep reaching for.
At Skin Story, we believe makeup should combine expressive colour with thoughtfully selected ingredients and comfortable formulas.
Because the best lipstick isn't simply the one that looks good.
It's the one you love wearing.
Frequently Asked Questions
Why are ingredients important in lipstick?
Ingredients can influence how a lipstick feels and applies. Looking at the formula alongside the colour can help you choose a product that suits your routine and preferences.
What ingredients are in Skin Story lipsticks?
Skin Story lipsticks contain ingredients including Castor Oil, Jojoba Oil, Olive Oil, Vitamin E, and Bakuchiol. They are also vegan, cruelty-free, GMO-free, RMI Mica, and fragrance-free.