How long have you had the lipstick in your makeup bag? Or that eyeliner you only use occasionally?
It's easy to keep using makeup simply because there is still product left. But once makeup is opened and used regularly, changes in smell, texture, colour, or performance can tell you when it's time to take a closer look.
Don't Just Go by the Purchase Date
You may not remember when you opened every product, so check the Period After Opening (PAO) symbol on the packaging. The small open-jar symbol with a number followed by "M" indicates the recommended period for using a product after opening.
Also pay attention to the product itself. If the smell, colour, texture, or application changes noticeably, it's better not to keep using it simply because there is still product left.
Pay Attention to Your Everyday Products
Products you use regularly deserve extra attention. With Skin Story's Define Eyeliner, keeping the cap properly closed helps prevent the liquid formula from drying out.
The same applies to Lipsticks and Multisticks. If you notice a change in their smell, colour, texture, or application, it may be time to replace them. Bare, Bold, and Legacy are designed for use across the eyes, lips, and cheeks, making proper storage important too.
Don't Forget Your Brushes and Serum
Your makeup tools need care as well. Skin Story brushes are made with Dermocura® fiber, but if the bristles start shedding, become rough, lose their shape, or are difficult to clean, it may be time for a replacement.
Growth Lash & Brow Serum should also be kept properly closed when not in use. If you notice a change in its smell, texture, or appearance, check the product before continuing to use it.
Store Your Makeup Properly
How you store your makeup can affect its condition. Keep your products away from direct sunlight, excessive heat, and unnecessary humidity.
This is especially important in the UAE, where high temperatures can affect beauty formulas. A cool, dry place is a better option for your everyday makeup.
Know When to Let It Go
You don't need to replace every product simply because you've owned it for a certain amount of time. Consider the PAO information along with the condition of the product.
If something has noticeably changed in smell, colour, texture, or performance, it's better to let it go rather than trying to finish every last bit.
Taking a few minutes to check your makeup regularly can help keep your routine organised and your products in better condition.
Over to You
Replacing makeup isn't about constantly buying something new. It's about knowing when a product has reached the end of its useful life.
Pay attention to the PAO information, store your products properly, and check the makeup you use regularly.
At Skin Story, we believe clean beauty is also about being thoughtful about what you use and how you care for it.
Sometimes, knowing when to let a product go is just as important as knowing what to choose next.
Frequently Asked Questions
How do I know when my Skin Story makeup needs to be replaced?
Check the PAO information and look for noticeable changes in smell, colour, texture, or performance.
How should I store my Skin Story makeup?
Keep it in a cool, dry place away from direct sunlight and excessive heat, especially in the UAE.