What Happens To Your Skin After 30, and How Can You Take Care Of It

Turning 30 is a significant milestone, and while it brings wisdom and confidence, it also marks changes in your skin. In this skin story clean beauty guide, we'll explore what happens to your skin after 30 and provide practical tips on how to care for it.


Embracing Skin Changes

As you enter your 30s, your skin undergoes subtle transformations. Collagen production decreases, cell turnover slows, and external factors start leaving their mark. However, with the right care, you can maintain a healthy and radiant complexion.

2. Collagen Decline

The Collagen Conundrum

Collagen, the protein responsible for skin elasticity, starts to decline in your 30s. This can result in fine lines and a loss of firmness. Incorporating collagen-boosting ingredients like retinol and vitamin C can help combat these changes.

3. Slower Cell Turnover

The Need for Exfoliation

Cell turnover, the process of shedding old skin cells and generating new ones, slows down. Regular exfoliation with gentle scrubs or chemical exfoliants helps remove dead skin cells, revealing a fresher, more youthful complexion.

4. Sun Damage Accumulation

Undoing the Sun's Impact

The cumulative effects of sun exposure become more apparent after 30. Sunscreen becomes non-negotiable. Choose a broad-spectrum SPF and apply it daily to protect your skin from harmful UV rays and prevent premature ageing.

5. Fine Lines and Expression Wrinkles

Embracing Expression, Minimising Wrinkles

Fine lines and expression wrinkles may start appearing, especially around the eyes and mouth. Incorporate anti-aging products with ingredients like hyaluronic acid and peptides to hydrate and plump the skin.

6. Loss of Hydration

Quenching the Skin's Thirst

Your skin may become drier as oil production decreases. Hydration is key. Use a rich moisturizer with ingredients like ceramides and hyaluronic acid to lock in moisture and maintain a supple complexion.

7. How to Take Care of Your Skin After 30

A Holistic Approach

Establish a Consistent Routine: A simple routine with a cleanser, toner, serum, and moisturiser tailored to your skin type is crucial.

Prioritise Sunscreen: SPF should be a non-negotiable step in your morning routine. Reapply throughout the day, especially if you spend extended periods outdoors.

Incorporate Retinol: A retinol or retinoid product helps stimulate collagen production and promote cell turnover.

Stay Hydrated: Drink plenty of water to maintain internal hydration, reflecting positively on your skin.

Invest in Quality Skincare: Look for products with proven anti-aging ingredients like vitamin C, hyaluronic acid, and peptides.


Entering your 30s doesn't mean saying goodbye to youthful, vibrant skin. By understanding the changes your skin undergoes and adopting a proactive skincare routine, you can nurture your skin's health and embrace the journey with confidence.