Clean beauty products are made out of ingredients that are not harmful to human health. To us, a clean beauty product at its core means that you can use a product without risking your own health. The ingredients in the label must contain only safe, non-toxic ingredients without compromising the quality of the product. At Skin Story clean beauty, our mission is to provide the tools of self-acceptance through clean beauty with a focus on all skin tones. We have built a brand to change the cosmetic industry from harmful to beneficial.

• Clean beauty with its sustainable ingredients

The products are formulated with clean and sustainable ingredients that don't contain any harsh colorants, artificial fragrances, or chemical preservatives that harm our skin. We, as a brand, ensure that our products are highly pigmented but still safe and suitable for every skin tone.

• Transparent with the use of ingredients.

The ingredients label must be clear and transparent. We use certain ingredients because they have some key benefits on your skin. Please see our shop page with our products for more information with what goes into our products.

• Vegan and cruelty-free.

Vegan beauty products are safe for nature as well as they are plant-based and free from animals. Many companies are vegan but not cruelty-free, but we at Skin story do not believe in animal testing. The products are free from any animal-derived ingredient due to animal slaughter.

Final words

We hope you might have at least some sense of what clean beauty is and why it matters. Clean Beauty is changing the way people think, and therefore is changing the way people view and use certain products.