Bakuchiol has become a familiar name in skincare. But now, you're starting to see it in makeup too.
So why is a skincare ingredient like Bakuchiol making its way into products such as lipstick?
The answer comes down to a simple shift in how we think about makeup: colour doesn't have to be the only thing a makeup product offers.
What Is Bakuchiol?
Bakuchiol is a plant-derived skincare ingredient that has gained attention for its skin-supporting properties.
Unlike traditional retinoids, Bakuchiol is often used as a gentler alternative in skincare routines. Its growing presence in beauty reflects a wider interest in formulas that combine makeup with skincare-focused ingredients.
Why Put Bakuchiol in Makeup?
Lipstick spends a lot of time in contact with your lips.
That makes the formula itself worth paying attention to — not just the shade or finish.
Adding skin-loving ingredients to makeup can make the product feel more considered, particularly for people who want their beauty products to offer something beyond colour.
Skin Story's lipsticks are formulated with Bakuchiol alongside ingredients such as Castor Oil, Jojoba Oil, Olive Oil and Vitamin E, depending on the product.
Colour and Care in One Formula
A lipstick still needs to perform as makeup.
Skin Story's lipstick range combines rich pigmentation and creamy textures with carefully selected ingredients, so you can enjoy the colour you want while paying attention to what goes into the formula.
For example, the Mulberry Lipstick combines rich colour with Bakuchiol, Vitamin E, Castor Oil, Jojoba Oil and Olive Oil.
What Should You Look For in a Makeup Formula?
Bakuchiol is only one ingredient to consider.
When choosing makeup, look at the complete formula rather than focusing on one ingredient. Consider the texture, pigmentation, finish, ingredients, and how comfortable the product feels to wear.
This is particularly relevant when you're choosing products you use regularly.
Makeup Is Becoming More Thoughtful
The line between skincare and makeup continues to become less rigid.
Today, choosing a lipstick can involve more than asking, “Do I like this colour?” You might also consider how it feels, what ingredients it contains, and whether it fits the way you want to approach your beauty routine.
At Skin Story, we believe makeup can be about both expression and thoughtful formulation — because the products you use every day deserve consideration beyond what you see in the mirror.
Frequently Asked Questions
What is Bakuchiol?
Bakuchiol is a plant-derived skincare ingredient that is increasingly used in beauty and skincare formulations.
Why is Bakuchiol used in makeup?
Bakuchiol can be included in makeup formulas to bring skincare-focused ingredients into products that are used regularly, such as lipstick.
Which Skin Story products contain Bakuchiol?
Skin Story's lipstick range includes Bakuchiol in its formulations. For example, Mulberry Lipstick contains Bakuchiol along with Vitamin E, Castor Oil, Jojoba Oil, and Olive Oil.